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Anywhere
Full-Time
Digital Marketing Specialist
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing strategies. Collaborate with cross-functional teams to enhance online presence, analyze data for insights, and ensure campaigns align with business goals.
In this role, you'll be at the forefront of digital marketing efforts. From crafting engaging content to managing paid advertising campaigns, you'll play a crucial role in expanding our online footprint. Stay abreast of industry trends, leverage analytics for continuous improvement, and collaborate with design and development teams to create compelling online experiences.
- Proven experience in digital marketing
- Familiarity with SEO, SEM, and social media platforms
- Analytical mindset with proficiency in data interpretation
- Strong communication and collaboration skills
FAQ
Frequently Asked Questions
Have a question you don't see here? Click the button below to reach out to our team.
How is Blackout Blueprint different from IT disaster recovery (DR) or business continuity planning (BCP)?
Traditional DR and BCP focus on restoring IT systems, but they don’t prepare hospitals to function while systems are down. Blackout Blueprint fills this gap by developing department-specific downtime playbooks, real-world crisis simulations, and managed resiliency services that ensure clinical and business operations continue, even without digital systems.
Why do hospitals need Blackout Blueprint?
Hospitals are prime targets for cyberattacks, with ransomware incidents increasing patient mortality rates by 25-35%. Additionally, unplanned IT downtime can cost up to $1.85 million per day, with operational disruptions impacting everything from patient safety to revenue cycle management. Blackout Blueprint helps hospitals prepare proactively so they can operate safely during extended outages.
Who in a healthcare organization benefits from Blackout Blueprint?
Blackout Blueprint is designed for hospital leadership, clinical teams, and administrative functions, including:
• Executives (CEOs, COOs, CMOs, CFOs, CIOs) – Ensuring organization-wide resiliency.
• Clinical Teams (Doctors, Nurses, Pharmacy, Lab Staff) – Maintaining patient care workflows.
• Finance & Revenue Cycle Teams – Keeping billing, payroll, and reimbursements running.
• Supply Chain & Operations Leaders – Ensuring uninterrupted access to medical supplies.
What does the Blackout Blueprint process look like?
We use a four-step framework to ensure your hospital is fully prepared:
1️⃣ Assess & Identify Gaps – Business Impact Analysis (BIA) of downtime vulnerabilities.
2️⃣ Develop Custom Playbooks – Clear, tested workflows for clinical, revenue, and supply chain teams.
3️⃣ Run Real-World Simulations – Tabletop exercises to test crisis response plans before disaster strikes.
4️⃣ Manage & Continuously Improve – Ongoing updates and managed resiliency services to ensure compliance and readiness.
Can Blackout Blueprint help prevent cyberattacks?
No system can prevent cyberattacks entirely, but Blackout Blueprint ensures your hospital can function even if one occurs. While IT teams work to restore affected systems, Blackout Blueprint provides clear action plans for staff, alternative workflows for patient care, and operational continuity strategies that reduce financial and reputational damage.
How long does it take to implement Blackout Blueprint?
The initial assessment and playbook development typically take a few months, but the timeline depends on hospital size, existing preparedness, and customization needs. Ongoing management and training are available to ensure your resiliency plan remains up to date as hospital systems and risks evolve.